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Collegiate Licensing
  • Trademark
    • Trademark Policy
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    • Logo Sheet
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Baylor BU Collegiate Licensing Trademark
  • Trademark Policy

Definition of a Trademark

A trademark is simply a symbol or word used by a manufacturer or organization to identify its goods or services and distinguishes them from its competitors. A trademark conveys to consumers the desirability of the product bearing the mark and helps to promote the goods it is identified with.

More than a Label

The "Officially Licensed Collegiate Products" label not only signifies that the merchandise has passed the standards set forth by Baylor University, it also signifies that a portion of the purchase is returned to the University. At Baylor, revenues generated from the sale of licensed products help to provide for Baylor Athletics, making the "Officially Licensed Collegiate Products" label truly more than just a label.

Collegiate Licensing Office

Courtney Scrivano
Associate AD for Marketing and Fan Engagement

Simpson Center, Suite 265
1500 S University Parks Dr
Waco, TX 76706

One Bear Place # 97108
Waco, TX 76798-7108

(254) 710-4942
Baylor Brand Guide
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Trademark Policy
Baylor BU Collegiate Licensing Trademark
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